New polling indicates that more than half of U.S. Hispanic teens typically play the iPod at very loud or somewhat loud volume levels, compared to 41 percent of all teens who were asked in similar American Speech-Language-Hearing-Association (ASHA) commissioned polling last winter. ASHA\'s long-standing commitment to multicultural and international outreach is one of the reasons why it pursued the polling, according to ASHA 2006 President Alex Johnson, professor and chair of Audiology and Speech Language Pathology at Wayne State University. \"Personal audio technology has obvious cross-cultural and cross-border popularity,\" Johnson says. \"We are acting on the responsibility we believe we have to get our message of safe usage out and especially now, on the eve of the holiday shopping season.\"